The Marketing Course for SP Practitioners
Topics to be discussed
Understanding the Market:
Identify the target market for hypnotists and therapy businesses.
Research market trends and demands.
Analyze competitors and their strategies.
Learn how to use A.I to Market Yourself
Learn the right questions to ask
Use A.I. for your emails,
Use A.I. for your Website content
Create your own Hypnosis Book - if you choose
Building your Brand
Leveraging SP and you.
Use your USP.
Standing out in your Marketplace.
Create a clear message about yourself.
Establishing a personal brand and professional reputation.
Developing a Strong Online Presence:
Building an appealing and user-friendly website.
Utilizing social media platforms effectively.
Implementing search engine optimization (SEO) techniques.
Leveraging online advertising channels.
Attracting the Right Clients:
Identifying the ideal client profile.
Creating compelling marketing messages and content.
Using persuasive storytelling techniques.
Implementing lead generation strategies.
Developing a referral network and partnerships.
Building trust and rapport with potential clients.
Pricing Strategies and Packages:
Determining appropriate pricing for services.
Developing tiered service packages.
Creating value-added offerings and incentives.
Maximizing Client Retention and Referrals:
Establishing strong client relationships.
Implementing effective follow-up and communication.
Offering ongoing support and value-added services.
Encouraging referrals through referral programs and incentives.
Mindset and Personal Development:
Developing a success mindset.
Overcoming limiting beliefs and self-doubt.
Building confidence and resilience.
Setting and achieving business goals.